As 2025 winds down and we begin looking ahead to the new year, the landscape of pet ownership is shifting in meaningful ways. For boarding facilities, groomers, trainers and other pet care businesses, staying ahead of these trends is essential to thriving in an ever-changing market.
Here’s a look at the major trends defining 2025 and beyond—and how they might influence the ways in which you market, price, and deliver your services in 2026.
A Broader, Younger, and More Connected Base of Pet Owners
According to data from the American Pet Products Association, pet ownership in the U.S. hit an estimated 94 million households in 2025, up from 82 million in 2023. Younger generations, particularly Millennials and Gen Z, are driving this surge—and they’re redefining what it means to be a pet parent. These generations are more likely to see their pets not just as animals but as beloved family members, and they expect services that fit seamlessly into their busy, digital lifestyles.
To meet these expectations, your pet care business can:
- Offer mobile-friendly booking and communication, including text reminders or app-based updates.
- Provide subscription-style memberships or loyalty plans to encourage repeat visits.
- Maintain a strong and authentic social media presence to attract younger audiences who often research and review online before booking.
- Highlight your values and mission, as younger consumers often choose businesses that reflect their own beliefs about care and community.
Beyond Dogs: Cats and Other Companions Gain Ground
Dogs may still dominate the pet market, but cats and other “unconventional” pets are on the rise. From reptiles and birds to small mammals, many families are diversifying their pet households—and seeking care options that match.
If your business is currently dog-focused, consider how you can adapt:
- Create cat-only areas or separate ventilation systems to reduce stress and allergens.
- Train staff on the care of smaller species, offering short-term boarding or wellness check-ins. At IBPSA, we are proud to offer species-specific certifications for avian, rabbit, ferret, and guinea pig care, thereby equipping your team with the knowledge and confidence to meet the unique needs of each species.
- Build relationships with exotic pet retailers or rescues to expand your client base.
Even if you don’t plan to serve every species, promoting your facility as knowledgeable, inclusive, and adaptable can strengthen trust and attract new customers.
Wellness, Premiumization & Humanization
Pet owners today are investing more in their pets’ emotional and physical well-being. This “wellness wave” goes beyond veterinary care to include nutrition, mental stimulation, and even spa experiences.
Owners now look for features such as:
- Enrichment activities that keep pets engaged during boarding or daycare.
- Premium add-ons like grooming treatments, massage, or aromatherapy.
- Customized care plans that address specific needs such as anxiety or age-related limitations.
As pet parents focus on holistic well-being, facilities that frame their services around comfort, care, and connection will stand out. Position your business not just as a place that watches pets, but one that enhances their quality of life.
Technology Transforms Pet Care
Technology is no longer optional—it’s an expectation. Pet owners want real-time information and convenience, whether that’s a photo update, an easy way to pay online, or a live webcam feed.
Simple digital upgrades can go a long way:
- Adopt online reservation systems with secure payment integration.
- Use automated reminders for appointments and vaccination renewals.
- Offer clients photo or video updates during boarding stays.
- Consider partnerships with pet tech companies—like GPS trackers or health monitors—for added value.
Technology isn’t just about convenience; it builds transparency, reduces staff workload, and strengthens trust with clients.
Balancing Growth, Costs, and Client Expectations
Even as the industry grows, operational costs, such as staffing, supplies, and utilities, continue to climb. Pet owners are still spending, but they’re more discerning about where their money goes.
To stay competitive:
- Streamline administrative tasks with management software that saves time and reduces errors.
- Introduce tiered pricing that lets clients choose between basic and premium service levels.
- Combine offerings—like boarding + grooming bundles or multi-pet discounts—to show added value.
- Communicate what differentiates your care, whether it’s your facility’s commitment to cleanliness, training, safety, or attentive service.
In today’s economy, clarity and perceived value often matter more than simply offering the lowest price.
A Growing Need for Senior Pet Care
Pets are living longer thanks to better nutrition and medical advances. As a result, owners are looking for services tailored to older animals—quiet spaces, gentle handling, and staff trained in age-related conditions. Therefore, consider incorporating:
- Soft flooring, ramps, and orthopedic bedding for comfort and mobility.
- Shorter play sessions or specialized exercise programs.
- Senior-specific grooming or handling protocols.
- Collaboration with local veterinarians or rehab specialists for integrated care.
Highlighting your ability to care for pets through every life stage will build loyalty amongst your clients and reinforce your reputation as a true partner in pet wellness.
The Rise of Experiences and Community
Pet ownership today is as much about lifestyle as it is about care. Clients are seeking businesses that create joyful experiences and a sense of belonging. You can foster connection by:
- Hosting community events such as “Yappy Hours,” adoption days, or holiday photo sessions.
- Offering loyalty programs and referral rewards that encourage word-of-mouth growth.
- Creating shareable social media moments that highlight your staff, facilities, and the pets you care for.
- Providing seamless multi-service visits—like a bath and nail trim before pickup from boarding—to enhance convenience.
Pet owners want to feel that they are part of something positive. The more your brand emphasizes connection, fun, and shared values, the stronger that relationship will become.
Looking Ahead
The pet care industry is more dynamic than ever. Growth is being driven by younger, tech-savvy, wellness-oriented owners who expect quality, transparency, and convenience. By embracing these trends, your business will ensure that the care, compassion, and professionalism you provide continue to shine in 2026 and beyond.
At IBPSA, we are committed to equipping pet care professionals with the tools and education they need to succeed in a changing market. From business resources and staff training to certifications, legislative updates, and industry insights, IBPSA membership helps boarding facilities, groomers, trainers, and pet care providers grow stronger, smarter, and more resilient.
If you’re ready to keep your business on the leading edge of the pet care industry, learn more about becoming an IBPSA Member today! https://www.ibpsa.com/join-now/
